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Thursday, 29 August 2019

Step1: Choosing Your Niche

Choosing Your Niche

One of the most important initial decisions when you start to create a website or new social media platform is which niche you are going to target. This decision will dictate the nature of the kind of content you're going to include, it will impact on the web design and the look of your site, and it will impact on the demographic and types of visitors you will be targeting and dealing with.

There are many factors involved in this decision, and of course we will mostly make up our minds here based on what i think is likely to be profitable. Thus we will choose a niche that is
 a) popular enough to provide a large marketing, but
 b) not so popular as to be overcrowded.
But using just these two factors to make up your mind is a very bad idea, and doing so can result in your choosing a niche that is just plain unsuitable for your site and your SEO. Here we will look at why some topics should remain off-limits for your website and how they could be a big mistake.
Example: Technology and Hardware
So let's take the example of technology.
As you're looking to work online you probably have a fair interest in technology and so it makes sense to choose this as your niche right? Well not if you're aiming to become a big technology site covering hardware.

Why? Because in order to compete with sites like the Verge and Engadget, you're going to need to have access to all the latest gadgets and tech as it comes out so that you can review it and take attractive pictures of it. I've seen too many tech sites that review perhaps just one phone every now and then and then wonder why they don't get many visitors.
Likewise, sites like the Verge and Engadget will also cover every
piece of breaking news in that niche as soon as possible. They will be able to tell you the specs for a new device long before a one-man site possibly could and that again leaves your tech site with no real purpose.
There are more advantages these sites have too: such as receiving press releases and getting invited to tradeshows.

There's just no way that you could start off with that kind of privileged access and so your site would always be a second�best. And it's not just technology either: if you create a football site then people will expect you to cover what all the teams are
doing and to get interviews, and if you create a comic book website then you'll need to buy every comic each month. And read them all…

The Solution To A Saturated Market


So does that mean you can never write about technology or any other niche that is fast moving? Of course not - it just means that you need to recognise your own limitations and specialise.
Sidestep the problems mentioned above by writing not about
“technology,” but about “indie games,” or “'Kickstarter gadgets.”Or alternatively pick a topic that doesn't need to always be updated with the latest news like fitness. This allows you to create “ever-green content.”
Better than fitness of course is “fitness for over 50s.” Or “hardcore bodybuilding.” Or “fitness lifestyle for Mums.
By honing in on a specific area within a niche, you will be able to speak to a far more specific type of person. You will have a smaller audience, but that audience will be far more engaged
because you will be targeting them directly with something that really speaks to them. Your marketing will become far easier, because you will be able to use the “go-to market” strategy
(identify where they spend time) and because you’ll know how to create something that your “buyer persona” will respond to.
So don’t just pick a big niche, pick a niche that is more specific to
you. And pick one that will allow you to speak to a particular audience.

Choosing a Niche You Love and Know


One word of caution is that you should ALWAYS choose a niche that you know, love, and fully understand. One of the biggest mistakes that companies and “wannabe” influencers will often make, is to choose niches that they don’t really understand or
have any stake in.
It is extremely common for someone with no understanding or interest in fitness to hire someone to write about fitness for them –who is also a generic writer with no fitness knowledge – and then to hope their content soars.

Firstly, you cannot become an influencer if you don’t practice what
you preach and demonstrate the lifestyle that you’re promoting. No one wants to follow a fat and out of shape fitness influencer, or a makeup and beauty influencer who doesn’t wear any makeup!
Not only this, but the quality of content will always be FAR higher where the writer or creator actually understands and loves the subject.
THIS is the real key to becoming an influencer. To be an influencer, you need to be a thought leader. That means you need a message, and one that is interesting, challenging, and
engaging.

The best writer in the world who doesn’t fully understand the fitness niche, will write articles such as “how to get abs” and “how to build big biceps.” These are entirely un-exciting subject matters that have been tackled countless times before across hundreds of websites. Suffice to say that this is not enough to build a big and engaged audience.
What’s worse, is that the writer might well rely on resources that are now out of date – not being fully aware of the most recent trends and developments in the fitness space.
Conversely, writing yourself as someone who knows and loves
the subject will result in content that breaks new ground, that is challenging, and that offers value for other people who know and love the topic.

Finally, you need a niche you love simply because you need to
write/talk/post about that thing every single day for years to come.
If the topic is bland to you, you won’t manage this.

Creating a Mission Statement and a Logo.


Finally, you also need to create a mission statement and logo for
your brand. You’ve chosen your niche, and you’ve honed in on one angle to make it unique and specific to you. Now all that is left is to create a brand from that concept.You are the brand remember, so there’s no need to come up with a company name (probably). But what you might also consider
doing, is creating a mission statement.

A mission statement is a statement of intent. This is what will define the purpose and message behind your content. What are you trying to say? To who? And why?
In other words, is your content about “getting filthy rich online and living the baller lifestyle – wearing suits, getting women, and kitting out your apartment” or is it about “making money online doing something you love, so that you can spend more time with your family and kids.”

There is a HUGE difference here in the way that you will therefore market yourself, that you will promoteyourself, and who you will target. What’s more, is that this will change your “value proposition.” That’s the kind of lifestyle you are promoting and offering, the kinds of benefits that someone should be able to gain by acting more like you and by following you.Your logo should then speak to this.
That is to say that your logo or at least the design choices you make around your website and your social accounts should all reflect this. If you handle your branding correctly, then someone should be able to look at your site or your social media account andinstantly know if the content you are putting out is right for them.


Please don't forget to share after reading.
Stay tuned as the next step is on its way to you.

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